Hmm, what should I read?
I changed the font and the background, which I think makes a much better impression and catches the eye. I plan to keep the covers uniform with mainly the color changing, making my brand easily identifiable. (Clicking on the link will take you to Amazon for further viewing or purchase). You can also check out the work of Pat Sauber, the great illustrator that designed my covers here: http://www.coroflot.com/saubs83
I recently participated in an informal survey conducted by a book club I belong to. The question was, “What makes you pick up a book in a bookstore or download a kindle book?” A rough calculation showed that well over fifty percent of the participants answered “the cover.” I have to tell you that this a rather large book club with hundreds of members. You may not be guaranteed a sale, but not picking up your book certainly guarantees a no-sale. So, does a book cover, your first-impression maker, lead to sales? In my opinion, yes it does, without question.
I have enlisted the help of professional photographer and designer Laura Wright LaRoche to get her thoughts on the importance of a book cover. Below are a few questions that Laura was kind enough to answer.
In your opinion, how important is a professional book cover?
The most repeated comments from authors are: “Ugh! Can you help me get rid of this ugly cover? “ “I thought that I knew what I was doing,” and/or, “I thought my friend knew how to make book covers.” “I’ve cried myself to sleep worrying about my cover.”
“Can I say that your design for both covers completely exceeded all expectations. It goes beyond value for money, frankly you captured the essence of both stories.” “…your designs for the prequel and sequel reflect the more dynamic spirit of A Raucous Time & An Explosive Time.”
During the interview Laura revealed that 90% of the authors she hears from felt that they couldn’t afford a professional cover. I have seen Laura’s work first hand. You can indeed get a professional cover without spending hundreds and hundreds of dollars. Authors are often pleasantly surprised to find Laura’s site. “Where have you been hiding?” is a common comment she hears, as well as, “I’m ready to transform my cover.”
I hope that you have enjoyed reading my post today and have found the information helpful. Remember, your book cover is your first-impression maker. It leads to sales as well as projects an image that you, the author, are a professional and everything about your book is too. If you feel overwhelmed or thought that a professional/ professional looking cover was out of your financial reach, think again. Visit Laura Wright LaRoche’s website and look over her work and talk to her about how to make your cover scream, “read me!” I’d like to thank Laura for joining me today and being kind enough to share some of her insights. Thanks again, and remember to leave a comment about your thoughts or anything that you’d like to disagree with or add to help all us navigate the marketing world a little better.